top of page
eBay Motors
eBay Motors made a digital tool that allowed drivers to find the exact parts for their make and model and our team's challenge was to tell the world about it.
We created a social and banner campaign for drivers—whatever their ride of choice. Targeting five different personas ranging from vintage car aficionados to street racers, we created a campaign including ads and landing page experience to get people excited to fix up their ride. I wrote campaign lines and copy for each of the five personas, tailored to their unique interests and buying histories.
bottom of page