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Ghostwriting
I worked on the team that provided social media posts for Melinda Gates. Her social team architected the schedule and priorities and I executed against them in her passionate, uncompromising, and mission-oriented voice.
For a healthcare CFO, we provided blog articles and social posts to promote them. In order to generate a voice and content that matched his priorities, we sat down for several long interviews and then put together a personal "brand voice" kit for him. The interviews drew out personal stories and interesting pull quotes that we built the posts around. The interviews were the basis for these highly-personal blog posts written in his unique voice.
Internal Marketing Transformation Whitepaper
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