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NYU Langone Health
For three of my Deloitte Digital years, I was the lead writer for the digital delivery team for this NY-based hospital, delivering 40+ waves of digital campaign work and managing junior writers. This creatively discerning client boasted a brand voice that emphasizes its provably better outcomes and leaned into its history as a New York-centric brand. I provided campaign work in the form of digital, print, outdoor, social, and radio, and I occasionally supported the television spots, contributed to the award-winning campaign's TV spot: Hearts for Phyllis
Account worth overall: $5.5MM
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